BMW Bikes Burn Up the Sprint at Moto Beach Classic in Huntington

BMW Salty Sprint Races | Moto Beach Classic Huntington Beach | Southern California BMW Motorcycle Dealers from Pixel Motion on Vimeo.

BMW Motorrad had quite the presence over the weekend at the inaugural Moto Beach Classic in Huntington Beach, where custom bike builders and local gearheads gathered to tear up the track and show off their work.

The weekend was jam-packed with everything on two wheels from the Art Collective and Bike Show by Iron and Air to the beachfront Super Hooligan National Championship race series presented in part by Roland Sand Designs.

Probably the most thrilling event was the BMW Motorrad-hosted Salty Sprint Races, a blistering ⅛-mile sprint on a narrow strip of asphalt parallel to the beach. Racers on stripped-down BMW R nineT Pure bikes raced head to head – popping wheelies and turning heads while vying for the coveted Boxer on Boxer Cup.

Watching these white-knuckle BMW face-off go down was legendary bike designer and racer Roland Sands of Los Alamitos-based Roland Sands Design, as well as BMW Motorrad designers Ola Stenegard and Roland Stocker.

Stenegard, head of vehicle design at BMW Motorrad, and Stocker, the BMW R nineT project leader, both looked on during the Salty Sprint Races event to see the machines they put their heart and soul into being pushed to the limits on the track.

Watch the video of these full-bore sprints on our website and be sure to visit our dealership soon to try out one of these bikes for yourself. Our network of dealerships in Southern California is your source for the hard-charging custom bikes like the ones that were being raced over the weekend during the Boxer on Boxer Cup.

40,000 Bikers Witness Thrilling Spectacle at BMW Motorrad Days 2017


Gathered at the biker’s Mecca that was the transformed ski town of Garmisch-Partenkirchen in Southern Germany, visitors from around the world enjoyed a stunning event courtesy of BMW Motorrad. At the three-day event, set against the breathtaking backdrop of the mighty Zugspitz Mountains, spectators were treated with back-to-back highlights that entertained all comers well into the night over the course of the event.

Continue reading

BMW’s new HP4 RACE is an Engineering Achievement


There is so much more to the BMW HP4 Race than a shiny brand badge and fancy paint job. Under the surface of this sleek, beautiful production superbike, you’ll find incredible engineering achievements, near-boundless power and technology on the bleeding edge of what you’ll find in a motorcycle. Recently, BMW Motorrad released a never-before-seen look at the incredible engineering that goes into each and every HP4 motorcycle. Read on to learn what makes this bike the wonder that it is.

Continue reading

BMW C Evolution Represents Triumph in Eco-mobility


The latest electric scooter to come from BMW Motorrad can cover 99 miles on full charge, reaches a top speed of an impressive 80 mph and takes just four hours and 30 minutes to charge. Not only is the BMW C Evolution scooter the culmination of years of concepts, prototyping and engineering, it represents the passion of the fastest woman on an electric bike –   Eva Håkansson.

Continue reading

BMW’s New K1600 Bagger Makes Its Stateside Debut at Sturgis Motorcycle Rally to Rave Reviews

BMW 2018 K1600 Bagger

BMW recently wowed onlookers at the debut of its new touring motorcycle, designed with American riders and roads in mind, the 2018 K1600B. This is a stunning six-cylinder with sleek curves that add a futuristic look to this machine, built for endurance trips with no compromise on riding comfort and performance. Needless to say, the K1600 Bagger met with a rapturous response from motorcycle enthusiasts across the country, with one reviewer saying he “fell in love” with the bike.

Continue reading

BMW Motorcycles Hits Sales Record in the First Half of 2017


Whereas motorcycle sales overall have had a slump so far this year, it is a completely different story at BMW Motorrad. The prestige German bikemaker has made record sales during the first six months of 2017, shipping almost 90,000 bikes, representing a 9.5% increase compared with the first half of last year. This marks BMW Motorrad’s fifth-consecutive year of sales growth, with 2017 set to be the best year ever for sales.

Continue reading

California Dealers First to get BMW’s C Evolution Electric Scooter

2017 BMW C-evolution Silver Metallic Electric Green

Southern California BMW Motorcycle Dealers are among the first in the USA to take delivery of the much-anticipated C Evolution scooter, the first electrically powered model in BMW Motorrad’s arsenal of prestige scooters and motorcycles. The 2017 C Evolution will be available at various Southern California BMW dealerships throughout the southland.

Continue reading

BMW Motorrad Debuts Dynamic Tech Updates to R1200GS Adventure

BMW Motorrad Technology

Several exciting updates have been announced by BMW Motorrad for its latest R1200GS model range of motorcycles. The updates include an exciting new instrument cluster with a 6.5-inch TFT screen offering a wide range of functions and a Rally pack featuring an Enduro-special short windshield and a race-style seat in BMW-Motorsport inspired colors. The RS1200GS Adventure also gets a Dynamic Pro Riding mode for improved performance and riding experience.

Continue reading

BMW Motorrad Launches Exciting BMW Motorrad Spezial

BMW Motorrad Spezial

6892_24037_largeBMW has a reputation for being at the forefront of motorcycle engineering and the brand’s latest model range is set to delight fans even more with the introduction of upgrades that offer an incredible degree of individualization. BMW’s latest project, Motorrad Spezial, offers unique and eye-catching design- and performance-enhancing options that give owners a real sense of ownership while customizing their own motorcycle.

Continue reading

BMW Updates Almost Entire Motorcycle Range for 2018


BMW Motorrad has announced sweeping updates across almost its whole motorcycle range for 2018 including a new e-scooter and a new infotainment system. The bikemaker’s most popular model, the R1200GS, will come with an emergency call system, a Connectivity system, auxiliary headlights and brand-new styling. Most of the updates are offered as optional equipment and include new paint finishes influenced by BMW’s motorsports history. BMW enthusiasts have welcomed the extensive range of upgrades, particularly as they introduce a more customizable element to the ever-popular motorbike.

Continue reading