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BMW’s Full-Court Press Includes 14 Planned New Bikes This Year


There’s no denying it’s hard to keep BMW motorcycles in stock due to relentless demand from motorcycle fans. As we’ve previously covered at the Southern California BMW Dealers blog, BMW Motorrad has topped its previous year’s sales record for the past six years, and things are looking up for a repeat performance in 2017. These sales are thanks in part to an ever-expanding lineup of BMW motorcycles that now includes the BMW R nineT, the K 16 Bagger and the G 310 R.

With the number of new bikes rolling off BMW Motorrad’s assembly line, the company is showing no signs of slowing. BMW Group is throwing production into high gear this year for production of its motorcycles, cars and SUVs, rolling out 40 new models across the company including 14 new or updated motorcycle models.

“We are launching the biggest model offensive ever,” BMW Auto Group CEO Harald Krueger said at the company’s annual press conference. “We have started a transformation unlike anything our company has seen before.”

BMW Motorrad plans to sell more than 200,000 BMW motorcycles and scooters by 2020 and will be expanding its retail network in the US in addition to its product lineup.

News of BMW Motorrad’s expansion is music to the ears of BMW Motorcycle fans the world over. BMW Motorrad doesn’t just crank them out – each and every BMW motorcycle is expertly crafted to meet the desires of a specific type of rider with specific needs. Whether it’s the S 1000 RR superbike that revolutionized the superbike class when it was introduced, or the go-anywhere, do-anything R 1200 GS Adventure, BMW Motorrad knows its riders and goes to great lengths to give them what they want.

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