ELIGIBLE MODELS
2024 or 2025 model year cash off MSRP:
$250 off CE 02, CE 04, C 400 GT, G 310 R, G 310 GS, F 800 GS, F 900 GS, F 900 GS Adventure, F 900 R, and F 900 XR
$500 off R 12, R 12 NineT, S 1000 R, S 1000 XR, S 1000 RR, M 1000 R, M 1000 XR, M 1000 RR (model year 2024 only), R 1250 R (model year 2024 only), R 1250 RS (model year 2024 only), R 1250 RT (model year 2024 only), R 1250 GS Adventure (model year 2024 only), R 1300 GS, 2025 R 1300 GS Adventure, K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, R 18, R 18 B, R 18 Classic, R 18 Roctane, R 18 Transcontinental
2026 model year cash off MSRP:
$300 off 2026 F 800 GS, F 900 GS, F 900 GS Adventure, F 900 XR
$500 off 2026 R 12 G/S, R 12 nineT, S 1000 R, S 1000 XR
$700 off 2026 K 1600 B, K 1600 Grand America, K 1600 GTL, M 1000 R, M 1000 RR, M 1000 XR, R 1300 R, R 1300 RS, R 1300 RT, R 1300 GS, R 1300 GS Adventure
Offer details:
Eligible customers include Active Duty, First Responders, Veterans, Retirees, Reservists and their immediate family members. Qualification for the incentive requires the verification of the military member through http://ID.me to generate an offer code. Incentive offer is subject to change without prior notice. One incentive per customer, per offer code, per calendar year for these select new BMW Motorrad models without a prior retail sale. Eligible military member or immediate family member must be the purchaser.
Purchasers are eligible for one Military or First Responder Purchase incentive with vehicle delivery between December 1, 2025 and December 31, 2025.
Offer is applied against MSRP and is available on purchase of select new model year 2024, 2025, or 2026 BMW Motorcycles at participating BMW Motorrad dealers. BMW Motorrad fleet and models not listed do not qualify. May be combined with certain other offers available at time of purchase unless specifically excluded. May not be combined with other special appreciation purchase offers including, but not limited to, First Responder programs. Offer cannot be applied toward tax, title, registration, destination, handling, or other fees. The appreciation program is equally provided to all eligible personnel and is not intended as a gift, reward or payment. Acceptance of this program is subject to the laws of appropriate authorities. BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment.
BMW Motorrad’s legacy is a story of innovation, passion, and engineering excellence. This is the tale of BMW Motorcycles, a saga that began over a century ago and continues to redefine the essence of motorcycling. We invite you to join the Southern California BMW Motorcycle Group on this remarkable journey through time.
It all started with a vision in the mind of Chief Designer Max Friz, who, in 1923, introduced the world to the BMW R 32, a marvel that laid the foundation for a legacy of excellence. The BMW Motorcycle timeline is not just a chronicle of motorcycles; it’s a testament to pioneers like Rudolf Schleicher and Ernst Jakob Henne, whose relentless pursuit of innovation and speed shattered records and set new benchmarks. From the roaring engines of the post-war era to the modern age, BMW Motorcycles’ history is a mosaic of milestones. Each model, from the legendary R 90 S to the revolutionary electric CE 04, tells the story of a brand that has consistently pushed the boundaries of what’s possible on two wheels.
The BMW R 18 is a tribute to the brand’s storied past. With its chrome-plated tank and design cues harking back to the iconic 1936 R 5, the R 18 is more than a motorcycle; it’s a piece of history, reimagined for the modern rider.
In Southern California, the spirit of BMW Motorcycles is alive and thriving. The Southern California BMW Motorcycle Group is not just a community; it’s a family of enthusiasts united by a shared passion for the open road and the unmistakable sound of a BMW Motorrad engine.
As we look to the future, BMW Motorcycles continues to innovate, blending cutting-edge technology with timeless design. The journey is far from over, and with each new model, BMW Motorrad sets the pace for what’s next in the world of motorcycling.
Whether you’re a seasoned rider or new to the world of motorcycles, the Southern California BMW Motorcycle Group is your gateway to the ultimate riding experience. With a range of models to suit every style and preference, your perfect motorcycle is waiting for you. The roads of Southern California are calling, and with a BMW Motorcycle, you’re not just riding; you’re making history. Join us on this journey through time, and become a part of the BMW Motorrad community.
©2025. Southern California BMW Motorcycle Group. All Rights Reserved.
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