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BMW’s New HP4 RACE Bike is Absolutely Bonkers

When BMW’s carbon fiber HP4 RACE bike was announced last year, we were expecting something wilder than we’ve ever seen. We knew in November that the HP4 RACE would have a fully carbon fiber frame, but weight and power specs were still tightly under wraps. Now that full details have come out, this bike has… [Read More]

BMW’s Full-Court Press Includes 14 Planned New Bikes This Year

There’s no denying it’s hard to keep BMW motorcycles in stock due to relentless demand from motorcycle fans. As we’ve previously covered at the Southern California BMW Dealers blog, BMW Motorrad has topped its previous year’s sales record for the past six years, and things are looking up for a repeat performance in 2017. These… [Read More]

Motorrad Magazine names BMW S 1000 RR, S 1000 XR and more as “Motorcycle of the Year”

Riders spoke loud and clear this month in Stuttgart, Germany, when readers of German motorcycling magazine Motorrad chose four BMW motorcycles as “Motorcycle of the Year” in its 19th annual awards vote. BMW Motorrad won a total of nine trophies, with top honors in Sports Bikes, Touring/Sport-Touring Bikes, Crossovers and Modern Classics categories.

A BMW R 1200 GS you can fit on Your Desk

The BMW R 1200 GS is a sight to behold and a pleasure to ride, and it was a pleasure for BMW Motorrad to build. Thanks to a recent collaboration between BMW Motorrad and LEGO, the mega-popular Danish toymaker, you can now build a BMW R 1200 GS of your own – and it’ll even… [Read More]

BMW Motorrad Offering $1 Million+ in Contingency to Racers Who Choose BMW

BMW Motorrad is making available more than $1 million in contingency money to support racers who choose their popular S 1000 RR superbikes. Racers who ride a 2015, 2016 or 2017 S 1000 RR will be able to take part in the program that is meant to reinforce BMW Motorrad’s commitment to privateer BMW motorcycle… [Read More]

BMW Motorrad ConnectedRide Concept Brings Big Tech to Two Wheels

BMW Motorrad has announced a new concept that will bring digitization and connectivity tools, which are much-appreciated by BMW automobile drivers, to its line of premium motorcycles. Drivers of BMW cars, SAVs, and sports wagons have long had their commutes made easier thanks to BMW’s Connected App , which is a digital mobility assistant. BMW… [Read More]

Italian Students Designing Future of Motorcycling

Students at the European Institute of Design got a hands-on lesson in vehicle design when they put pencil to paper to design a unique and customizable motorcycle based on BMW’s G 130 R. The challenge was to make the agile bike even more appealing to young urban riders than it currently is. Engineering with technology-native… [Read More]

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